ASC XR Logo
UPenn Annenberg Extended Reality Lab Logo
Challenge
No distinct visual identity for UPenn’s XR research lab
The Annenberg Extended Reality Lab lacked a dedicated logo to represent its work in virtual, augmented, and mixed reality, making it difficult to convey its mission and presence.
Goal
Design a minimal mark merging innovation and academia
Create a clean, symbolic logo using UPenn’s color palette and forms inspired by a VR headset and graduation cap to reflect exploration, technology, and scholarship.
Result
A modern XR-driven logo establishing clear identity
The final design provides a recognizable, future-focused visual identity that strengthens the lab’s branding across research, presentations, and experiential media.
Project Details
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